The Full Story

About

Hi, my name is Caleb Moore.
I founded this company and movement at 20 years old with the desire to create something that represents faith, purpose, and authenticity. Growing up in a Christian household, I was introduced to who my Lord and Savior was at a young age. But like many people, I reached a point where I tried to figure out life on my own—only to realize that true direction and peace can’t be found without God.

This journey taught me that faith isn’t just something we keep to ourselves—it’s something we live out and share with others. I wanted to build more than just a brand; I wanted to create a movement that inspires people to be bold about their faith, to stand firm in their beliefs, and to remind others that they’re never alone in their walk with God. Through this brand, my goal is to bring faith and everyday life together—to encourage, uplift, and help others represent their beliefs with confidence and purpose.